Measure What Matters: ROI, Storytelling, and Sustained Momentum
Establish before-and-after baselines, control groups, or synthetic twins to quantify impact. A marketplace measured fee changes with control cohorts, preventing costly overreactions. Drop a note about your toughest measurement challenge, and we will workshop approaches in an upcoming post.
Measure What Matters: ROI, Storytelling, and Sustained Momentum
Pair concise visuals with plain-language takeaways and next steps. A regional bank reframed dashboards around customer outcomes, increasing adoption dramatically. Want a storytelling template? Subscribe, and we will send a structure your executives will actually read and share.